Meet the Mountains

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THIS WEEKEND

MEET THE MOUNTAINS FESTIVAL 2026 • JOHNSON CITY, TENNESSEE

MEET US AT
THE MOUNTAINS.

Mahoney’s is taking the store outside for Meet the Mountains: HOKA demo shoes, Petzl climbing demos, Rab giveaway moments, Big Agnes, Mahoney’s merch, gear and more at our festival setup.

FRI AUG 14 • 4–9 PMSAT AUG 15 • 10 AM–9 PMFREE MAIN FESTIVAL

WINGED DEER PARK LAKEFRONT
199 Carroll Creek Rd • Johnson City, TN

THE STORY THAT BROUGHT YOU HERE15 SEC

DETAILS • DEMOS • GIVEAWAYS • DIRECTIONS
MAHONEYSPORTS.COM/MTMFEST/

THIS WEEKEND AT A GLANCE

THE PART YOU
NEED TO SAVE.

The quick version for anyone deciding when to go, where to park the car, and what to look for once you get there.

FRIDAY14
AUGUST4 PM – 9 PM
SATURDAY15
AUGUST10 AM – 9 PM
WHERE

WINGED DEER PARK
LAKEFRONT

199 Carroll Creek Rd
Johnson City, TN 37601

OPEN IN MAPS ↗
OFFICIAL EXPERIENCES + SCHEDULE ↗
A dog leaping during an outdoor air-dog activity at Meet the Mountains Festival
01AIR
Paddleboarders on the water at Winged Deer Park during Meet the Mountains Festival
02WATER
Aerial view of the festival field at Winged Deer Park during Meet the Mountains Festival
03EARTH

WHAT MAHONEY’S IS BRINGING

FOUR BRANDS.
FOUR REASONS TO STOP.

HOKA, Rab, Petzl and Big Agnes are showing up in different ways around the Mahoney’s festival setup.

01 / DEMO FOOTWEAR

TRY HOKA.
DON’T JUST LOOK.

We’re bringing HOKA demo shoes to the Mahoney’s booth, with the Clifton 11 and Challenger 8 featured for the weekend.

SEE THE DEMO DETAILS →
HOKA activation at an outdoor running event
HOKA Clifton 11 demo shoe
HOKA Challenger 8 demo shoe
Petzl climbing equipment and climbing demonstration imagery
02 / CLIMBING

ROCK CLIMBING
DEMOS.

Petzl is tied directly to the climbing experience at Mahoney’s festival setup. Come see the climbing side of the weekend in action.

DEMO DETAILS →
03 / GIVEAWAYS

RAB
GIVEAWAYS.

Rab is part of the giveaway story at the Mahoney’s booth. Stop in, see what’s happening, and enter in person while you’re at the festival.

GIVEAWAY DETAILS →
Rab technical outdoor apparel detail
04 / FESTIVAL PRESENCE

BIG AGNES
WILL BE THERE TOO.

Big Agnes joins the Mahoney’s Meet the Mountains presence. Stop by to see how they show up in the weekend mix.

EXPLORE BIG AGNES ↗
EST. 1960 • JOHNSON CITY

Mahoney’s has been outfitting the Tri-Cities since 1960. Meet the Mountains is a pretty natural place for us to take the store outside.

OUR STORY →

DEMOS + EXPERIENCES

PUT THE GEAR
IN MOTION.

This is the hands-on part. Here’s what’s planned at the Mahoney’s setup; for festival-wide timing, use the official Meet the Mountains schedule.

HOKA Challenger 8 footwear demo model
HOKA • AT THE MAHONEY’S BOOTH

CLIFTON 11 +
CHALLENGER 8

Demo shoes are part of Mahoney’s HOKA activation. Stop by, ask what’s available, and put the footwear on your feet instead of judging it from a shelf.

Rock climber using technical climbing equipment
PETZL • CLIMBING EXPERIENCE

SEE IT
IN ACTION.

Petzl rock-climbing demonstrations are part of what Mahoney’s is bringing. For the complete festival-wide timing, use the official Meet the Mountains schedule.

CHECK OFFICIAL SCHEDULE ↗

Demo availability and timing can change during a live outdoor event. Come to the Mahoney’s setup for the current on-site picture.

ALL WEEKEND • AT OUR BOOTH

BIG
GIVEAWAYS.

One stop might not be enough. Mahoney’s has multiple giveaway opportunities planned across the weekend, with gear, gift cards, Mahoney’s merch and more in the mix.

01

COME TO THE MAHONEY’S BOOTH.
Giveaway entry happens in person at our festival setup.

02

KEEP AN EYE ON THE BOOTH.
Giveaway opportunities will roll through the weekend, so what’s happening may change as the festival moves along.

SEE MAHONEY’S MERCH →
Mahoney’s gift card shown in current giveaway campaign creative
Outdoor gear shown in current giveaway campaign creative
Drinkware shown in current giveaway campaign creative
Big Agnes item shown in current giveaway campaign creative
Mahoney’s merchandise shown in current giveaway campaign creative
GIVEAWAY ITEMS + AVAILABILITY MAY CHANGE THROUGH THE WEEKEND

MEET THE MOUNTAINS 2026 • JOHNSON CITY

WHAT TO EXPECT
WHEN YOU GET THERE.

Meet the Mountains is a free outdoor recreation festival built around Northeast Tennessee’s outdoor opportunities. The official festival organizes the weekend into Air, Water and Earth zones, with activities and resources designed to help people experience the outdoors in one place.

01 / AIR

HIGH-FLYING
ENERGY.

The Air Zone is the festival’s high-flying side, including rope and climbing-style activity along with the weekend’s airborne attractions.

02 / WATER

GET ON
THE LAKE.

The Water Zone centers water activities and casting. Winged Deer Park’s lakefront setting is a big part of the festival experience.

03 / EARTH

TRAILS +
WHEELS.

The Earth Zone is built for trail travelers, whether they move on foot or on wheels, with land-based outdoor adventure at the center.

GOOD TO KNOW

THE MAIN FESTIVAL IS FREE.

The festival organizer says the main Winged Deer Park festival and its activities are free; some offsite events can carry an additional fee.

PARKING

FOLLOW THE VOLUNTEERS.

The official FAQ says green space at Winged Deer Park Lakefront will be used for parking, with volunteers on hand to help.

MAP + POLICIES

USE THE OFFICIAL SOURCE.

For the full festival map, pet rules, prohibited items and the latest festival-wide information, use Meet the Mountains’ own site.

Mahoney’s is a participating outdoor retailer, not the festival organizer. This page covers Mahoney’s Meet the Mountains presence and links to the official festival for festival-wide schedules, maps and policies.

QUICK ANSWERS

MEET THE
MOUNTAINS FAQ.

If somebody texts you “what’s the deal with Meet the Mountains this weekend?”, this is the useful part to send them.

When is Meet the Mountains 2026?+

Friday, August 14 from 4–9 PM and Saturday, August 15 from 10 AM–9 PM.

Where is Meet the Mountains held?+

At Winged Deer Park Lakefront, 199 Carroll Creek Rd, Johnson City, Tennessee 37601.

Is Meet the Mountains free?+

Yes for the main festival at Winged Deer Park and its activities. The festival organizer notes that some offsite events may have an additional fee.

Will Mahoney’s be at Meet the Mountains?+

Yes. Mahoney’s will have a festival presence with HOKA demos, Petzl climbing activity, giveaway opportunities, gear and Mahoney’s merchandise.

What brands are part of Mahoney’s setup?+

Mahoney’s Meet the Mountains lineup includes HOKA, Rab, Petzl and Big Agnes, each tied into the weekend differently.

Can I try HOKA footwear?+

Yes. Mahoney’s is bringing HOKA demo shoes to the booth, with the Clifton 11 and Challenger 8 specifically featured.

Will Mahoney’s have giveaways?+

Yes. Multiple giveaway opportunities are planned across the weekend, including Mahoney’s merchandise and other items. Come to the Mahoney’s booth to enter. Exact availability and timing can vary.

Where is the full festival schedule and map?+

Use the official experiences page for festival activity information and the official About / FAQ page for the map, parking and visitor policies.

Aerial view of Meet the Mountains Festival at Winged Deer Park in Johnson City, Tennessee

AUGUST 14 + 15 • JOHNSON CITY

COME FIND
MAHONEY’S.

Two days outside. Four outdoor brands showing up with Mahoney’s. Demos, climbing, gear and giveaway reasons to circle back to our booth while you explore the festival.

FRI 144–9 PMSAT 1510 AM–9 PMWINGED DEER PARKJohnson City, TN
HOKA DEMOSPETZL CLIMBINGRAB + GIVEAWAYSBIG AGNES
SEE YOU OUT THERE.
FRI 4–9 • SAT 10–9WINGED DEER PARK
DIRECTIONS ↗