Choosing the right products
We’re narrowing the guide down to useful gifts that make sense for our customers and the season.
2026 Holiday Gift Guide · A Look at What We’re Building
It should look like Mahoney’s. It should still feel like your brand.
This year’s Holiday Gift Guide starts with the Mahoney’s Christmas look people around Johnson City already know. From there, we’re building an easy way to find good gifts, discover new products, and give every brand enough room to still feel like itself.
What we’re making
A Christmas guide people will actually want to use.
We want this to feel less like flipping through ads and more like walking through Mahoney’s with someone pointing out good gifts. Products are grouped where they make sense, so people can find ideas without digging through everything we carry.
For the brands in it, we keep things simple. Give us the right product information and strong photos, and we’ll build a place for it that feels right for Christmas without making every brand look the same.
A look inside
Take a look through it.
Open it, flip through it, and see where the guide is headed. This is the same working preview we’re sharing as the pages and brand features come together.
Preview unavailable in this window
The guide can still be opened directly in a new browser tab.
Open the working guideWhy we’re doing it this way
Good products deserve a little context.
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Put things where they make sense
We put products where shoppers are already looking for ideas instead of dropping a logo into a sponsor box.
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Easy to browse
The guide gives people a few clear ways to browse, whether they are shopping by category, gift idea, or featured section.
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Room for each brand
We want each brand to feel at home in the guide. Good product information, strong photos, and thoughtful placement matter more to us than making every page look exactly the same.
How shoppers will find it
One guide. Plenty of ways to find it.
The guide will show up in more than one place. Our website, emails, social posts, signs in the store, printed pieces, and local promotions can all point shoppers back to the same Christmas guide.
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01 · Discovery
Bring shoppers in
Website, email, social, QR codes, signs in the store, printed pieces, and local promotion around Johnson City.
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02 · Guide
Give them a path
The guide brings Christmas categories, products, and brand features together in one easy place to browse.
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03 · Discovery
Help them find the good stuff
From there, shoppers can jump straight to the gifts and sections that catch their eye.
Inside the guide · Page 3
A table of contents shoppers actually want to use.
Page 3 gives shoppers a simple Christmas table of contents. They can click where they want to go and jump straight to the part of the guide that interests them.
Behind the guide
A lot is happening behind the pages.
The Holiday Gift Guide is being built piece by piece here at Mahoney’s. We’re choosing products, gathering photography, laying out pages, and connecting the finished guide back to the store. This page will keep changing as the guide comes together.
Currently in production
Building the pages
Photography, product details, and page layouts are coming together into one consistent Mahoney’s Christmas guide.
Connecting the experience
The guide is being built to work with our website, email, social channels, and the experience customers have in the store.
Finishing the details
Before anything goes live, we’re checking the small things that make the finished guide easier to shop and easier to enjoy.
OutdoorsFootwearApparelRunHuntWorkEverydayChristmas
This is a look at the work, not an announcement of a final lineup. The guide will continue to change as products, pages, and seasonal details are finalized.
Preview content is shown for planning purposes. Final products, layouts, timing, and availability may change before publication.
Holiday Gift Guide inquiries
Interested in the 2026 Holiday Gift Guide?
We’re happy to talk through the guide, product opportunities, creative needs, and any questions about the 2026 Christmas season at Mahoney’s.
Continue the holiday visit
Come see Mahoney’s in Johnson City.
Plan your trip, find the best entrance, and get familiar with the store before you arrive.