It should look like Mahoney’s. It should still feel like your brand.

This year’s Holiday Gift Guide starts with the Mahoney’s Christmas look people around Johnson City already know. From there, we’re building an easy way to find good gifts, discover new products, and give every brand enough room to still feel like itself.

65+ yearsMahoney’s in East Tennessee

43+Brands already in motion

6 touchpointsWeb · email · social · print · store · local

01 · The idea

What we’re making

A Christmas guide people will actually want to use.

We want this to feel less like flipping through ads and more like walking through Mahoney’s with someone pointing out good gifts. Products are grouped where they make sense, so people can find ideas without digging through everything we carry.

For the brands in it, we keep things simple. Give us the right product information and strong photos, and we’ll build a place for it that feels right for Christmas without making every brand look the same.

02 · The guide

A look inside

Take a look through it.

Open it, flip through it, and see where the guide is headed. This is the same working preview we’re sharing as the pages and brand features come together.

Open in new tab

Current preview · we’re still building pages and moving things around.

03 · The thinking

Why we’re doing it this way

Good products deserve a little context.

Put things where they make sense

We put products where shoppers are already looking for ideas instead of dropping a logo into a sponsor box.
Easy to browse

The guide gives people a few clear ways to browse, whether they are shopping by category, gift idea, or featured section.
Room for each brand

We want each brand to feel at home in the guide. Good product information, strong photos, and thoughtful placement matter more to us than making every page look exactly the same.

04 · The campaign

How shoppers will find it

One guide. Plenty of ways to find it.

The guide will show up in more than one place. Our website, emails, social posts, signs in the store, printed pieces, and local promotions can all point shoppers back to the same Christmas guide.

01 · Discovery Bring shoppers in
Website, email, social, QR codes, signs in the store, printed pieces, and local promotion around Johnson City.
02 · Guide Give them a path
The guide brings Christmas categories, products, and brand features together in one easy place to browse.
03 · Discovery Help them find the good stuff
From there, shoppers can jump straight to the gifts and sections that catch their eye.

05 · The experience

Inside the guide · Page 3

A table of contents shoppers actually want to use.

Page 3 gives shoppers a simple Christmas table of contents. They can click where they want to go and jump straight to the part of the guide that interests them.

Open Page 3 in new tab

Page 3 is still being built. The Christmas navigation stays inside the guide so this page can stay simple.

Brands coming together for Christmas

A few familiar names are already finding their place.

The guide is still coming together. These are some of the brands we’re working with as we build out gifts for the outdoors, footwear, apparel, work, hunt, run, and everyday life. We’ll keep adding to the mix as Christmas gets closer.

Still taking shape more to come

43brands shown

More to come

We’re still talking, planning, and making room. Check back and you may see a few new names show up here.

Every brand brings something different. That is exactly what we want this guide to feel like. If the fit is right, there is still room to be part of what we’re putting together.

Brand names link to their official websites. Products and placements may change as we finish the guide.

07 · Next step

Want to be part of it?